La Marzocco Out of the Box 2013 Was the Stuff of Legends

Rendering of the new GS3

It’s hard to believe La Marzocco Out of the Box 2013 is over — it was a truly magical few days here in the heart of Milan’s design district, where artists, musicians, designers, architects, and authors came together with some of specialty coffee’s very best and brightest to look at La Marzocco innovations from new and varied perspectives. I’ll have an article about the event in the December+January issue of Barista Magazine, but I wanted to share some of my favorite moments from day 2 with you while the fairydust is still in the air.

For more from the event, check out La Marzocco TV for interviews, tours of the exhibits, complete videos of the speeches, and more right HERE.

This artist was painting the exterior of La Marzocco machines throughout the 3-day event.
This artist was painting the exterior of La Marzocco machines throughout the 3-day event.
Amazing sponsors. Barista Magazine is proud to be among such awesome companies.
Amazing sponsors. Barista Magazine is proud to be among such awesome companies.
The legend himself, Piero Bambi, welcomes the sold-out crowd.
The legend himself, Piero Bambi, welcomes the sold-out crowd.
One of the most fascinating and entertaining lectures of the event, designer Luca Trazzi with his "personal translator" and good friend, Francesco Illy.
One of the most fascinating and entertaining lectures of the event, designer Luca Trazzi with his “personal translator” and good friend, Francesco Illy.
Some of Luca's early sketches for La Marzocco
Some of Luca’s early sketches for La Marzocco
Rendering of the new GS3
Rendering of the new GS3
More beautiful design from Luca
More beautiful design from Luca
More beautiful design from Luca
More beautiful design from Luca
Our current cover girl, Asli, poses with her issue of Barista Magazine.
Our current cover girl, Asli, poses with her issue of Barista Magazine.
Guido of La Marzocco poses with the winner of the coffee bike!
Guido of La Marzocco poses with the winner of the coffee bike!
Fashion designers were involved with the reimagining of coffee and La Marzocco, as well.
Fashion designers were involved with the reimagining of coffee and La Marzocco, as well.
The famous wall of Linea PBs.
The famous wall of Linea PBs.
Taglio, touted to be Milan's first true specialty cafe, complete with Strada, became our hangout.
Taglio, touted to be Milan’s first true specialty cafe, complete with Strada, became our hangout.
Beautiful Milano in the morning.
Beautiful Milano in the morning.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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5 Comments

  1. Hmm…the near future, or years in the making? Sorry to bother you…I’m getting a gs/3 for a catering business and I heard there might be changes. However, if I have to wait quite a long time, I may just order one now. That’s why I am so curious! Thanks for your great blog.

  2. hi guys,
    like Jason says on the previus comment, I’m very impressed with that first pic with a render of a new GS/3. I also cant find information about it. Is it a prototype? Is a GS/4?

  3. Looks like it was a great event. I’m curious as to the changes to the gs/3. I seem to be having trouble finding any information. Any suggestions on where to find out about it?

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