2016 World Brewers Cup Champ to Join Ally Coffee in Brazil

Ally Coffee expands champion trip to Brazil to include the winner of the 2016 World Brewers Cup

Ally Coffee has signed on as the Origin Trip Sponsor of the  World Brewers Cup. As such, the soon-to-be-crowned winner will join the Ally Coffee Trip for the champions to Brazil in July.

In February, Ally Coffee and the  SCAA announced Ally Coffee as the new U.S. Coffee Championships Origin Trip Sponsor. As such, Ally Coffee committed to taking the top two finishers in the United States Barista Championship; the United States Brewers Cup, and the United States Roaster Championship, to visit three coffee-producing regions of Brazil in July.

At the U.S. Coffee Championships Awards Ceremony at the close of the SCAA show in April, the newly-crowned winners and runners-up in these three contests were thrilled to learn of the origin trip prize from Ally, who will cover all airfare, accommodation, meal, and activity costs for the attendees.

“I’m so excited about this trip,” Andrea Allen said after winning second place in the USBC in April. “It’s going to be amazing!”

At the U.S. Coffee Championships Awards Ceremony, these folks found out they had just won a trip to Brazil with Ally Coffee. From left: USBC Champ Lem Butler; USBC Runner Up Andrea Allen; U.S. Brewers Cup Runner up James Tooill; U.S. Brewers Cup Champ Todd Goldsworthy; U.S. Roaster Champ Tony Querio; and U.S. Roaster Championship Runner up Kyle Belinger. Now we wait until June to find out who is crowned WBC Champ and World Brewers Cup Champ, because those folks will join this talented group in Brazil, courtesy of Ally!
At the U.S. Coffee Championships Awards Ceremony, these folks found out they had just won a trip to Brazil with Ally Coffee. From left: USBC Champ Lem Butler; USBC Runner Up Andrea Allen; U.S. Brewers Cup Runner up James Tooill; U.S. Brewers Cup Champ Todd Goldsworthy; U.S. Roaster Champ Tony Querio; and U.S. Roaster Championship Runner up Kyle Belinger. Now we wait until June to find out who is crowned WBC Champ and World Brewers Cup Champ, because those folks will join this talented group in Brazil, courtesy of Ally!

Now, the group gets even bigger ”and even more prestigious ”with the announcement that the winner of the World Brewer’s Cup will also be extended an invitation on the journey.

“We couldn’t be more thrilled to have the honor of escorting these coffee champions through some of Brazil’s most beautiful farms,” says Ricardo Pereira, Director of Coffee for Ally. “We are going to do so many fun things, and everyone is going to learn so much.”

Ricardo and his team have been hard at work planning the trip for months already: The champions will work in teams on various informal challenges in roasting, brewing, and espresso preparation. They’ll also meet up with Brazilian baristas for a huge party at a craft brewery in Belo Horizonte at one point. Ricardo is perhaps most excited about the champs taking part in a latte art throwdown in the middle of a coffee field, something that has never been done before.

Ricardo of Ally couldn't be more stoked for this trip. Neither could we!!
Ricardo of Ally couldn’t be more stoked for this trip. Neither could we!!

Nuova Simonelli will assist with equipment and logistics for the throwdown, with the company’s own Gianni Cassatini in attendance on the trip. Also on board will be Reg Barber, who is hard at work crafting tampers mahogany  collected from one of the Brazilian farms the coffee champs will visit.

“It’s the most amazing group,” Ricardo says of the champs and special guests who will go on the trip to Brazil. “Adding the world champions will only make it more special.”

Brazil Origin Trip Participants:

Ricardo Pereira (Ally Coffee, U.S.A.)
Alex Medina (Ally Coffee, U.S.A.)
Bruno Tavares, Ally Coffee, U.S.A.)
Cris Mourao (Ally Coffee,  Europe)
Lem Butler (USBC Champ)
Andrea Allen (USBC Runner-up)
Todd Goldsworthy (U.S. Brewers Cup Champ)
James Tooill (U.S. Brewers Cup Runner-up)
Tony Querio (U.S. Roaster Champ)
Kyle Belinger (U.S. Roaster Championship Runner-up)
World Brewers Cup Champion (TBD in June in Dublin)
Gianni Cassatini, Nuova Simonelli
Reg Barber, Reg Barber Enterprises
Kenneth R. Olson, Barista Magazine
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