Truly the most complex barista competition we’ve ever heard of, Coffee Masters ”designed by Allegra Events and taking place April 30 to May 3 at the Old Truman Brewery in London ”will challenge competitors in a race to successfully complete segments called Cupping, Brewing, Latte Art, The Order Challenge, The Signature Drink, and The Espresso Blend.
In a press release, Ludovic Rossignol, head of events for Allegra Events, said the overall winner would be “an ˜all-rounder’, who can excel in all disciplines.”
œThe winner must have creativity, passion, skills, knowledge and personality ”these are what make a Coffee Master, he said.
The London Coffee Festival has emerged as one of the most exciting coffee shows in the world, drawing trade and consumer participants alike in numbers exceeding 22,000. œCoffee Masters will add to the overall buzz and excitement of the event and complement the mix of experiential, interactive festival features already existing,” Ludovic said.
The competition will include knockout style rounds where baristas will go head-to-head; Ludovic said the competition was designed to be entertaining as well as educational. He added that there would be immediate judging, live commentary, and an instant winner. œThe audience will always know what is happening and feel included in all the action,” he said.
Registration is now open. Baristas must submit a one-minute video in which they present a signature drink. According to the press release, contenders will be chosen based on the level of creativity, passion, skill, and personality they exhibit in the video.
Applications will be submitted through December 15.
For more information and to submit a video, go HERE.