Barista Champion of Honduras

Editor’s note: As we approach the beginning of the 2014 World Barista Championship, which takes place in Rimini, Italy, June 9 “12, at the SCAE’s World of Coffee event, we would like to introduce you to the National Barista Champions who all worked incredibly hard to earn a position in this preeminent coffee contest. Profiles of all 54 competitors will appear on Barista Magazine’s blog between Monday, June 2, and Monday, June 9, and can all be accessed under the category header “WBC 2014 Rimini.”

Jose Luis Herrera Madrid
Cafe La Estancia

Honduras’ Jose Luis Herrera Madrid

Coach: Jorge Brizuela

About you: Barista for about seven years.

Before coffee, did you work in a different job or industry, or what did you study in school?
Business Administration

How did you get started in coffee?
I started working in a coffee kiosk in a supermarket.

What was your first amazing experience with coffee?
When I got to visit the farms in my country Honduras.

What would you like to see change about the coffee industry/community?
In my country, I would like to see more specialty coffee consumption.

Which coffee producing country you would like to visit, and why?

Where do you see yourself in 5 years?
Owner of a barista school.

Is there anyone you would like to thank or who helped you prepare for the WBC?
My boss, my family, and my coach.


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