Editor’s note: This morning, we received this email posted below from Tracy Allen, president of the Specialty Coffee Association of America’s Board of Directors. Tracy called me last week after Barista Magazine printed an editorial about our disappointment both in the SCAA’s decision to cancel the Regional Barista Competitions, and the method in which they did it. He called to explain why the decision was made, and promise to issue a statement about how he, the SCAA board, and the SCAA staff would move forward in light of the enormous outcry opposing the decision. With much of the SCAA’s leadership, Tracy was in Atlanta at annual planning meetings this last weekend. We were very happy to receive this email this morning, and are excited that the SCAA has listened to members and is promising to reevaluate the status of the barista community’s beloved regional barista competitions.
The SCAA is transitioning. As we grow and serve a broader range of people, as the demographic of our members shift, and as technology accelerates, we have to respond with a new communication approach. This is a challenge many, if not most, organizations face. Fortunately, our specialty coffee community is active, engaged, and helping us become a stronger organization.
President, SCAA Board of Directors