Kenneth R. Olson (he/him) is co-founder and publisher of Barista Magazine the worldwide trade magazine for the professional coffee community. He has written extensively about specialty coffee, traveled near and far for stories, activities, and fun, and been invited to present on topics important to coffee culture. He is also an avid fan of the Portland Trail Blazers, the Washington Huskies, and public libraries.
who cares “how” or “who”???!!!????
One of our own well deserved hard working Baristas is in the spotlight!! This is awesome!!!
Great Job! Great Advertising! Can’t Wait Till O Gets A Wiff Of What I Do!! Coffee On. (|_|
” Ur Pan Roasting Barista & I’m On DutY “
Wow! Seduced by the O herself? That is the best scenario. It didn’t hurt to have the Chicago connection I bet.
Sources tell me that it was Oprah’s people who made it happen, which makes sense because I know a lot of coffee types that have been trying to get on her show for years with no luck.
Amazing! I’m excited!
IMHO the former does a great job advertising and promoting themselves which is a key element to anyone’s success. It would be my guess they set that up too.
That being said most of us know it isn’t very hard to promote better than the latter of your aforementioned options does. It is the one area I think they could really look to improve on and not just barista champions but Specialty Coffee itself.
That sounds like cool news. But is the Mike Phillips on Oprah appearance orchestrated by Intelligentsia or the SCAA? Methinks it was probably the former rather than the latter.