La Marzocco has long embraced creativity and imagination, seeing the value of bringing fluid art forms to the precision engineering that their professional coffee machines built by hand in Florence, Italy, are. At the La Marzocco Out of the Box event in Milan in 2013, artists from around the country worked for days on original designs along the sides of La Marzocco’s classic machines. And the tradition was already in place back then: La Marzocco understands the importance of integrating all forms of art ”from music to writing to performance ”into its brand not only for the sake of opening wide the doors of access to these exquisite machines, but celebrating the artisans who come into contact with them the most often: the baristas.
Even after years of seeing everything from classic to abstract art come to life on the exterior of La Marzocco machines, however, we were blown away by the beauty of the visions realized by Fabrizio “Bicio” Folco Zambelli, a renowned street artist, on the machines now on display at the Galleria Nazionale d’Arte Moderna e Contemporanea, in a show that opens today in Rome.
Three machines are included in the exhibition, “Corporate Art: The Company as an Object of Art.” Bicio focused on Africa as the inspiration for his designs, bringing to life typical scenes from the most remote corners of the continent: “From the celebration of the heroine, Josina Machel, of Mozambique, to the floral exoticism typical of traditional African fabrics, and finally to the cult ”and cultivation ”of coffee as a basic resource for the livelihoods of populations along the equatorial belt, a true driving force of the global economy,” reads the press release issued today.