SCAE Ireland launches World of Coffee Ambassadors’ Club for the upcoming mammoth specialty coffee event in Dublin this June!
With more than 10,000 specialty coffee professionals anticipated to descend on the Irish capital city this summer for the Speciality Coffee Association of Europe‘s annual World of Coffee event which this year hosts the World Barista Championship, and World Brewers Cup, the local chapter of the SCAE in the Emerald Isle has set out to do something new. Hoping that they can improve coffee quality in the city for attendees, and for the general population, the SCAE Ireland chapter recently launched the World of Coffee Ambassadors’ Club.
The World of Coffee Ambassadors’ Club will feature up to 35 top cafés, restaurants, hotels, and bars in Dublin and support them through training and marketing initiative to help improve the overall quality of coffee served to visitors, guests, and of course Dubliners.
Paul Stack, Operations Director with Marco Beverage Systems, President of SCAE and Chair of the SCAE Ireland Strategy Group had this to say about the project:
œWe wanted to create a program which could take energy from SCAE’s World of Coffee and leave a positive legacy behind when the event rolls out of town. The Ambassadors’ Club ensures Speciality Coffee standards of coffee preparation and service are embedded in the businesses involved, enjoyed by the 10,000 visitors and lead the way as a benchmark for excellent coffee service in Dublin.
By April 2016, the businesses taking part in the World of Coffee Dublin Ambassadors’ Club will have received three off-site training days, a one-to-one on-site training session plus three on-site audits completed by an independent auditor.
Additionally, organizers say, businesses which complete the program and meet the criteria set out in all audits will be promoted in the World of Coffee 2016 website, mobile app and promotional material which will showcase some of Dublin’s best coffee locations. Dublin Town will also be supporting each of the establishment’s achievement by publishing window decals to showcase their accomplishment in completing the program. The successful Ambassadors will be publicized to all World of Coffee visitors and also circulated in Ireland through media partners.
So, lets see if we’ve got this straight: Go to Ireland, attend the World of Coffee, see the WBC and Brewers Cup, and get great coffee all over town? Sign us up!