WBC Countdown: Barista Champion of Honduras Jose Luis Herrera Madrid


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Barista Mag:  Before coffee, did you work in a different job or industry, or what did you study in school?

Jose Luis:  I have always worked in the coffee industry.

BMag:  How did you get started in coffee?

Jose Luis:  I started working in a coffee kiosk in the supermarket.

BMag:  What was your first amazing experience with coffee?

Jose Luis:  When I really committed myself to competing and showcasing the amazing coffees that we have in Honduras.


BMag:  Who has been your greatest influence in coffee? Why?

Jose Luis:  Jorge Brizuela, my coach. He is always teaching me about coffee.

BMag:  What would you like to see change about the coffee industry/community?

Jose Luis:  I would like to see more specialty coffee shops in my country.

BMag:  Name a coffee luminary (famous person) you would like to meet, and why:

Jose Luis:  I’ve already met everyone!

BMag:  Name a barista you admire, and why:

Jose Luis:  I admire all the champs.

BMag:  Do you have a favorite customer? If so, tell us about him or her.

Jose Luis:  Every customer who appreciates the hard work behind the cup of coffe that I deliver is my favorite.

BMag:  Besides your own cafe, what cafe do you think everyone should visit?

Jose Luis:  Viva Espresso!

BMag:  Which coffee producing country you would like to visit, and why?

Jose Luis:  Brasil, because of the consistency in production and innovation.

BMag:  What are your interests outside of coffee?

Jose Luis:  My studies, playing soccer and the social networks.

BMag:  Where do you see yourself in 5 years?

Jose Luis:  As a coffee instructor managing a specialty coffee shop franchise.

BMag:  Is there anyone you would like to thank or who helped you prepare for the WBC?

Jose Luis:  Yes! IHCAFE, Hulda, Orietta and Wendy for supporting me, the producer of my coffee for believing in us, and all our customers who always respect and admire what we deliver.

About Sarah 934 Articles
Sarah Allen (she/her) is co-founder and editor of Barista Magazine, the international trade magazine for coffee professionals. A passionate advocate for baristas, quality, and the coffee community, Sarah has traveled widely to research stories, interact with readers, and present on a variety of topics affecting specialty coffee. She also loves animals, swimming, ice cream, and living in Portland, Oregon.