The two-day live virtual event aims to provide green coffee sellers and traders with neutral, actionable information.
BY KATRINA YENTCH
BARISTA MAGAZINE ONLINE
Cover photo by Julian Andres for Unsplash
Over the last year, the Specialty Coffee Association (SCA) has experimented with a number of virtual events to gauge what kind of content the coffee community is truly in need of during a pressing time for coffee businesses. Following the Retail Summit earlier this spring comes the Green Coffee Summit, which occurs in both English and Spanish. At the event, taking place August 25-26, the SCA will combine a series of panels and lectures aimed at the green coffee community with a resource library.
The Green Coffee Summit is free to attend, takes place live online, and will occur in the U.S. Eastern time zone. The first day, which takes place mostly in English, plans to offer deep insight on market data and business management for green coffee professionals, with topics such as “supply chain structures, risk management for green coffee sellers, and recent shifts in the landscape for financing and logistics.”
The second day features a set of videos and discussions that will analyze consumer markets and the consumption habits of consumers across different regions. Expect to see successful sellers for many of these markets featured as discussion leaders. All the while, the SCA plans to offers ways to help green coffee sellers and buyers feel empowered by the value of their offerings, and learn how to find trading partners through informational videos.
“Coffee markets are increasingly diverse and dynamic, and the launch of Green Coffee Summit represents another exciting opportunity for us to listen to the industry’s needs and respond in kind,” said Yannis Apostolopoulos, chief executive officer of the SCA in the announcement of the event. “Green coffee buyers and sellers need independent, neutral information about consumer markets, and we’re pleased to announce the creation of a platform that centralizes up-to-date, credible data, and to facilitate discourse on key topics.”
For those who are unable to attend the live virtual events, or simply want more access to knowledge about green coffee trends, the resource library will be available to anyone who accesses the Green Coffee Summit’s website. The set of curated content includes a mix of media like podcasts, long-form writing, videos, and lectures.