Isaiah Sheese’s Custom Blend: An Inside Look at the Coffee Competitor’s Favorite Things

Isaiah Sheese, former U.S. Barista Champion

The former U.S. Barista Champ shares his top foods and coffee heroes, his at-home coffee ritual, and more.

FOR BARISTA MAGAZINE

Isaiah Sheese’s coffee career began in Tulsa, Okla., when he helped a friend open a coffee shop called Shades of Brown Coffee and Art, and continued when he moved to Milwaukee, Wisc., where he served as a quality control cupper and trainer for Anodyne Coffee Roasters. Eventually, he relocated to Omaha, Neb., where he later founded Archetype Coffee

Isaiah competed in 10 seasons of the United States Barista Championship, making his first appearance in the finals in 2020 and winning the championship title in 2023. He represented the United States at the World Barista Championship in Athens, Greece, in 2023 and achieved a rank of fourth place

Today, he’s sharing all of his go-to’s and favorites with Barista Magazine.

Favorite Coffee Event

Isaiah Sheese's Custom Blend: The World Barista Championship trophy
Isaiah’s favorite coffee event: the World Barista Championship.

Isaiah: WBC (World Barista Championship)—any and all of them. There is so much passion, dedication, creativity, and camaraderie all around this beverage we are obsessed with. 

Favorite Restaurants

Restaurant chefs working in the kitchen
For Isaiah, the mom-and-pop restaurants are the best ones.

Mom-and-pop restaurants that are still doing what they’re passionate about. Simple menus, executed at a high level, and this even includes down-and-dirty greasy spoon restaurants.

Best Business Advice You Received

Isaiah Sheese's Custom Blend: A blue "For Lease" sign
“When negotiating a lease, ask for everything,” Isaiah says.

When negotiating a lease, ask for everything. If they don’t want to give it to you, they won’t. But you’ll never get what you don’t ask for. A good coffee shop that builds and fosters a thriving community is the best investment a developer can make.  

Favorite Activities Besides Coffee

Isaiah Sheese's Custom Blend: A vinyl record spins on a turntable
Spinning vinyl: one of Isaiah’s favorite activities outside of coffee.

Hiking, rock climbing, gardening, spinning vinyl.

Career You’d Have if Not for Coffee

Isaiah Sheese's Custom Blend: A drum set is seen inside of a recording studio
Isaiah played drums in a band in his 20s.

I would have pursued music full-time for a season to see if I could have made it. I’ve played drums most of my life. I played in some decent bands in my 20s, but never put my all in it (because I was) scared of being poorer than I already was. 

Favorite Way to Treat Yourself

Isaiah Sheese's Custom Blend: Someone brews coffee outdoors
Isaiah’s self-care ritual: coffee and a hike.

Get up early, make coffee to put in a Thermos, crush a hike, drink coffee at the top, and reward myself with pizza. 

Favorite Silly/Foofy Drink

Isaiah Sheese's Custom Blend: affogato
“I can get down with an affogato,” Isaiah says.

Don’t hate me; the only time I drink foofy drinks is during comp season. I can get down with an affogato.

What Coffee You’re Drinking Right Now

Isaiah Sheese's Custom Blend: A bag of coffee beans from Archetype Coffee
What Isaiah’s drinking right now.

Edinson Argote’s Advanced Natural Chiroso roasted by Archetype Coffee. 

Favorite Food to Cook

Isaiah Sheese's Custom Blend: A pizza sits on a table with a red and white checkered tablecloth.
Isaiah’s favorite food? Pizza.

Pizza!!!! Making pizza is an art, start to finish, just like coffee. The dough, shaping the dough, sauce, ingredients, and the bake. It can go wrong at any step, just like coffee can. 

Coffee Heroes

Isaiah Sheese's Custom Blend: A close-up of someone holding coffee beans
Isaiah’s coffee heroes? Smallholder producers.

Smallholder coffee producers! It’s one of the hardest jobs that so very few people understand. They are the true unsung heroes of our industry. Every time I get the opportunity to visit some of our partners, I am truly humbled, inspired, and grateful I get the opportunity to serve their coffee and labor of love.  

How You Make Coffee at Home

Isaiah Sheese: The Lili Coffee Dripper
The Lili Coffee Dripper: Isaiah’s go-to at home.

Pourover using the Lili Coffee Dripper, paired with the Comandate, Apax (Labs) water, Acaia scale, Fellow kettle.  

Favorite Coffee Book

A copy of "UNREASONABLE Hospitality" by Will Guidara, Isaiah Sheese's favorite book.
Isaiah’s favorite book.

“UNREASONABLE Hospitality” by Will Guidara. “People will never forget how you made them feel…” Baristas have the opportunity to make the world a better place one customer at a time.

This article originally appeared in the October + November 2025 issue of Barista Magazine. Read more of the issue online here for free.

Cover of the October + November 2025 issue with Deila Avram on the cover.

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