![21084_10151191202748644_132767833_n](https://www.baristamagazine.com/wp-content/uploads/2014/03/21084_10151191202748644_132767833_n.jpg)
Giuseppe Trovato
Export Manager
Zicaffe’ Spa
Marsala, Italy
What other coffee jobs have you had?
Zicaffe’ is the one and only.
What’s your favorite part about working in coffee?
Challenges: Letting the world know about an almost anonymous Italian coffee company. So far, we are in 50 countries.
Learning: In the world of coffee, the Italian blends are only a part of it. There is a whole world to discover out there.
Sharing: Coffee knowledge is always good to share with coffee people. Especially if you think the 70% of them can be friends.
![Giuseppe loves to enjoy the coffee places and people he's with, often by being silly (because most coffee people are at least a little silly, right?).](http://baristamagazine.com/blog/wp-content/uploads/2014/03/1235031_10151687308533644_214447697_n.jpg)
Where do you ideally see yourself in 10 years?
Same place as the last 10 years: in an airport, looking forward to [flying somewhere] to challenge, learn, and share.
Who and what inspires you?
First, for sure, my dad, who has always been a loyal and hard worker. Second, my mom, whose tenacity knows no limits. And third, my boss, who still enjoys the traveling part of this job after 30 years.
![Giuseppe with some of his littlest fans at the Zicaffe' warehouse.](http://baristamagazine.com/blog/wp-content/uploads/2014/03/993930_10151630483063644_281787073_n-300x200.jpg)
What are you drinking right now?
As an Italian, I am an espresso lover. I usually drink our blends. But I also asked our factory to roast each single origin separately, in order to experience and experiment.
Crazy/memorable coffee experience you’d like to share?
Any winter trip to Russia is a crazy/memorable coffee experience. I travel around Russia in the most inconvenient transport conditions (13-hour night-trains, Soviet-time buses) for coffee masterclasses. But the interest (and gratitude) of the audience makes my frozen toes warm again and again.
![Giuseppe travels through Asia and Russia extensively teaching master classes on cupping and roasting.](http://baristamagazine.com/blog/wp-content/uploads/2014/03/562928_10151415001448644_726615666_n-300x200.jpg)
What do you do when you’re not doing coffee?
I enjoy Sicily, my homeland, which is one of the most beautiful places in the world.