SCAA Seattle 2014

By Jeremy Martin It’s kind of amazing how four days can go by in an instant, and yet in retrospect be so full of activity that it would seem time had elapsed in slow motion. […]

By Jeremy Martin This year’s SCAA event was big, to some first timers maybe even overwhelming. I think the vast majority of attendees found what they were looking for, whether it be industry connections, a […]

By Jeremy Martin Sunday afternoon on the showroom floor: the crowds have thinned out, the excitable buzz of show goers has significantly dulled, and admittedly the luster of what was once brand new and curious […]

By Jeremy Martin Sometimes, lost among the endless espresso shots, day-long workshops, and hard product sells for new water filters is the fact that you will spending an entire weekend in relatively close quarters with […]

By Jeremy Martin Having had a full day to absorb all the wonders of the showroom, and a good few hours of nearly sober rest Friday night, I was able venture back into the Washington […]

By Jeremy Martin Having attended several lectures and panel discussions at this year’s event and other coffee industry showcases, I’ve found the method for putting on a talk quickly becomes apparent. Sure some speakers ad-lib […]

By Jeremy Martin The exhibition hall at the 2014 SCAA event opened Friday morning and greeted attendees with the usual dose of innovative machinery, gimmicky product pitches, corporate jargon, and caffeinated hyper awareness ”which is […]